Learn More About Our Company History!

December 6th, 2018 by

Balise Hyundai has stories to tell. The history of our company dates back to the year 1919. So whether you are from the Springfield or Northampton communities, there’s a chance you may know a little about Balise Auto Group.

Our company founder Paul E. Balise grew up on a farm in Hatfield, Massachusetts. In 1919, he purchased a welder. That welder led him to fix farm equipment and automobiles from his backyard garage. He later opened the Hatfield Garage and became an associate Chevrolet dealer in the city of Hatfield.

In March 1929, Paul moved to Chicopee Falls and opened a Chevrolet dealership and Used Car Outlet. In the early 1930s, he moved the Chevrolet dealership to Main Street in the South End section of Springfield. About three years later, Balise Chevrolet moved into a previous Dodge dealership.

James E. Balise, who is one of Paul's ten children, became President and Dealer of Balise Motor Sales in 1958. Under Jim’s leadership, in August of 1971, Balise opened one of the first Honda dealerships in North America. Balise Honda formerly operated out of the East Columbus Avenue location along with Balise Chevrolet.

Jim's son, James E. Balise, Jr., became President and Dealer of Balise Motor Sales in 1986. Today, Balise is one of the largest automotive leaders in New England. Our headquarters is in West Springfield, MA. In addition to Massachusetts, our organization employs over 1,000 associates in Connecticut and Rhode Island.

We’re proud to have the opportunity to continue serving our customers throughout Chicopee, Enfield and beyond. And we look forward to serving you, too!

Source: Balise Hyundai

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